Dear Paul,
Thank you for the hard work you have done in selling our home. I must be
your worst customer. My experience has led me to have very high
expectations, very little trust, and no patience with realtors. I
greatly appreciate you honesty, your determination and patience, and
most importantly, the fact that you get the results you promise. These
qualities differentiate you from other agents.
As you know, like many others we primarily offered our home "For Sale By
Owner". I had heard the horror stories of pushy realtors. And as a sales
and marketing professional having researched the Utah market, I felt
confident that I could come up with a successful plan for marketing and
eventually selling our home. Nevertheless, after 3 months, several walk
throughs, one offer (which fell through), and numerous annoying phone
calls from real estate agents, my husband and I became tired of playing
the "do-it-yourself" game. We hired a motivated, aggressive sales team
from the largest real estate agency in Utah. However, I soon came to the
knowledge that most realtors are very good at convincing a home seller
to list with them, and then they drop off the face of the earth. During
our time with them, we had few walk throughs, little advertising, and no
follow through.
Strong commitments which were made at the signing of the contract were
mysteriously forgotten or vaguely pushed under the carpet. I was
disappointed and very angry at having been duped. When that contract
expired, I went back to the selling "For Sale By Owner", but will
continue to interview agents. I met or spoke with almost every realtor
in Utah County, representing every major real estate agency. But, having
been cut from the same mold, none of them could prove results, or were
willing to market and sell my house the way I wasn't its old. Armed with
experience, I was easily able to trap them in real estate "half truths"
and outright lies.
At a friend's suggestion, I finally called you. I expected to hear the
same pitch, and was ready. However, what I heard was differentiate from
all the others. Your marketing plan made sense and you were willing to
alter it slightly, to be in line with my plan. You also were able to
show real results of past efforts. I was unable to trap you in the usual
lies, and for the first time in 6 months, I didn't feel like I was being
snowed. The best aspect of working with you was the active communication
which took place during the marketing process. I never had to call to
ask what progress had been made in the sale of my home. You were right
on top of it. Within 2 weeks of listing my home with you, you found a
buyer. One month later (after 8 months of previous efforts) my home was
sold.
We feel that we have made a lifetime partner in real estate. And trust
is a commodity hard earned but well kept. We will definitely be back
should we ever need to buy or sell a home again.
Sincerely,
Sandie J.
Orem, Utah